Flaxta unveils the award winning Aware Impact technology

Aware Impact by Flaxta is a pioneering new digital safety solution designed to measure, analyze and display real-time data critical to identifying the severity of head impacts.


Flaxta, a brand committed to redefining sports protection through a considered approach to performance, style and innovation is pleased to unveil the award winning Aware Impact technology. The technology was introduced at the Outdoor Retailer Snow Show in Denver and ISPO in Munich.

Aware Impact is a pioneering new digital safety solution designed to measure, analyze and display real-time data critical to identifying the severity of head impacts. The system consists of three parts:

Sensor

The sensor measures linear and rotational forces, as well as location of impact.

Algorithm

The algorithm analyzes and categorizes impact based on decades of extensive medical research.

App

The app displays impact data in a clear and effective manner, together with recommended actions.

Aware Impact delivers an increased level of safety for users of all abilities by enabling both real time assessments and post event analytics of head impacts,” said Flaxta founder Erik Liden. 

It will serve coaches, parents, medical staff and ultimately the athletes themselves by gathering and storing critical data necessary for understanding and treating head injuries that inevitably occur in sport.

Aware Impact is a stand-alone system that will integrate into Flaxta snow sports helmets, protective football head band and future cycling helmets. Devices can be disconnected and placed into another, either seasonally or as protective products are damaged or run their life cycle. Batteries will charge wirelessly, and historical impact data will be stored in a secured cloud solution.

 

Best in Show

Thank you Gear Junkie

 

Gear of the Show

Thank you Outside Magazine

 

The Best New Gear We Saw at OR

Thank you Men's Journal

ISPO Award Winner

Thank you ISPO

At the OR and ISPO trade shows, Flaxta and the Aware Impact technology was turning heads and awarded a number of honoring awards and recognitions, including:

ISPO Award Winner by ISPO
Gear of the Show by Outside Magazine
Best in Show by Gear Junkie
The Best New Gear We Saw at OR by Men's Journal

The Aware Impact concept is growing day by day as people come to understand the technology, its applications and benefits. When combined with proven analog protective solutions like MIPS, our new digital solution delivers a whole new level of safety to consumers and this is only the beginning,” concludes Liden.

Follow @flaxta on Instagram for the latest update and information.

Aware is a digital concept for connected safety. Aware Impact consists of a sensor, algorithm and app that measures, analyzes and displays the severity of head impacts.

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